Take a closer look
at some of my recent and past work
This is a sampling of projects and deliverables showcasing my diverse skills and experience.
BlastX Launch & Content
In 2021, Blast began evolving to BlastX, a new experience-focused brand and solution offering. I’ve helped lead the development, launch, and marketing of BlastX, including a new website, white paper, article, internal communications, and more. View website
BlastX Vision Summary
This document outlines the key strategic components of BlastX, our new experience-focused brand, and solution offering. It was created as a quick reference to help teammates articulate BlastX for both internal and external conversations. View document
Blast Website
With strong content strategy and SEO, including an industry-leading Insights (blog) section, this has been Blast’s flagship marketing channel and lead source for years. I work with companywide stakeholders to maintain timely and relevant content. View website
Blast Great Place to Work
I’ve helped Blast achieve and communicate its Great Place to Work designation, leveraging this as a differentiator for recruitment and marketing. We’re continuing to build out content showcasing our unique culture and passionate teammates. View webpage
Blast Core Values
To better align with our more humanistic branding and further connect teammates, we redesigned our Core Values content with new imagery, descriptions, and stories that bring them to life. We recently presented the old versus new at our quarterly rally. View our Core Values
Blast Make Your Mark Guide
This guide helps articulate Blast’s purpose — Make Your Mark — and how teammates can carry this in their daily lives, professionally and personally. We capture this activity in our annual Make Your Mark Highlights page. View guide
Blast CEO Communications
To help bring greater transparency, clarity, and structure to teammates, I execute a multi-format communications strategy with our CEO, encompassing email, newsletters, presentations, and more. This includes ghostwriting his messages. Inquire about examples (due to confidentiality)
Blast Company Rallies
Blast holds a quarterly company rally to share information on our vision, strategy, and performance. In addition to the pre- and post-rally communications, including two-way feedback, I support various leaders with their respective presentations. Inquire about examples (due to confidentiality)
Blast COVID-19 Response
As our communications leader, I initiated and wrote this message at the onset of the COVID-19 pandemic to inform our communities — clients, partners, employees — of our perspective, preparedness, and response. View communication
Kleinfelder 2020 Strategic Direction
To support change management, including organizational restructure and rollout of the company’s five-year strategy, I helped produce this one-page overview of Kleinfelder’s 2020 Strategic Direction — one of multiple communications. View document
The Kleinfelder Experience
This booklet was created for employees to communicate how the company operates to serve clients, communities, and each other. It aligned with the company’s 2020 Strategic Direction and purpose “to connect great people to the best work. View booklet
Kleinfelder CEO Presentation
I helped develop this presentation in collaboration with Kleinfelder’s CEO, who was speaking on an executive panel at an industry event. In his words, “I received many compliments on how well it looked and conveyed the message.” View presentation
Kleinfelder CMC Overview
This is an internal presentation that shared the various ways Kleinfelder’s Corporate Marketing & Communications team, which I led, could support stakeholders and business groups across the organization. View presentation
George Mark Children’s House Virtual Tour
As part of my community involvement and family charity work, I helped George Mark Children’s House produce this virtual tour video during the COVID-19 pandemic when visitors were not allowed at the House. I was involved from strategy through execution, including scriptwriting and project management. View virtual tour
Looking for more, or something specific? I have hundreds of work samples covering all types of projects: advertisements, articles, brochures, case studies, corporate/annual reports, datasheets, direct mail, newsletters, presentations, press releases, technical documents, websites, white papers, videos, and more.
Those who tell the stories rule the world.